← Back to Portfolio
Director: Luis Ocadiz
Reporting Period: FY — 4 Quarters
100 Agents · 3 Channels · 1 Campaign

Executive Performance Dashboard

// Inbound Contact Center · Voice · Email · Chat

Inherited a struggling 100-agent contact center in Q1 with abandon rates nearly 3× the industry benchmark, SLAs below 62% across all channels, and team morale at a low. Through data-driven staffing realignment, real-time queue monitoring, supervisor coaching cadences, and systematic FCR improvement, achieved top-quartile performance by Q4 — reducing call abandonment from 9.1% to 1.6%, lifting all SLAs above 88%, and growing CSAT from 3.3 to 4.5/5.0.

Key Performance Indicators — Q4 Current State
Call SLA %
0%
▲ +30.0pp vs Q1
Q1 baseline: 61.0%
01
Call Abandon %
0%
▼ -7.5pp vs Q1
Q1 baseline: 9.1%
02
Avg Handle Time
0s
▼ 114s vs Q1
Q1 baseline: 412s
03
Email SLA %
0%
▲ +34.0pp vs Q1
Q1 baseline: 54.0%
04
Email Backlog
0
▼ 1,000 vs Q1
Q1 baseline: 1,100
05
Chat SLA %
0%
▲ +34.0pp vs Q1
Q1 baseline: 58.0%
06
Chat Abandon %
0%
▼ -9.6pp vs Q1
Q1 baseline: 10.3%
07
CSAT (Blended)
0
▲ +1.2 vs Q1
Q1 baseline: 3.3/5.0
08
FCR (Blended)
0%
▲ +21pp vs Q1
Q1 baseline: 61%
09
SLA Improvement — All Channels (Q1 → Q4)
Service Level % by Channel
// Target line: 90% for voice/chat, 85% for email
CSAT Score Trend — All Channels
// Target: 4.2+ / 5.0
Q1 vs Q4 — Channel Comparison
📞
Inbound Voice
Q1 SLA61.0%
Q4 SLA91.0%
Q1 Abandon9.1%
Q4 Abandon1.6%
📧
Email
Q1 SLA54.0%
Q4 SLA88.0%
Q1 Backlog1,100
Q4 Backlog100
💬
Chat
Q1 SLA58.0%
Q4 SLA92.0%
Q1 Abandon10.3%
Q4 Abandon0.7%

Abandon rate is the single most impactful metric for revenue leakage. Every abandoned contact is a lost customer interaction — in an inbound campaign, that means unresolved issues, churn risk, and brand damage. The industry benchmark is <3% for voice, <3% for chat. We inherited both at 3× that level and drove them below 2% by Q3 and below 1% by Q4.

Call Abandon Rate — Quarterly Trend
Call Abandon Rate vs. Benchmark
// Industry benchmark: 3.0% | Red = above benchmark
Chat Abandon Rate vs. Benchmark
// Industry benchmark: 3.0%
Impact Summary
Call Abandon Q1
9.1%
3,900 abandoned / qtr
Call Abandon Q4
1.6%
700 abandoned / qtr
Calls Recovered
3,200
Q4 vs Q1 delta
Est. Revenue Saved
$90K
@ $28/contact · Q4 vs Q1
Quarterly Detail — Voice Channel
QuarterCalls OfferedCalls HandledAbandonedAbandon Ratevs. 3% BenchmarkStatus
Q1 (Inherited)42,80038,9003,9009.1%+6.1ppCritical
Q244,20041,2003,0006.8%+3.8ppImproving
Q345,10043,4001,7003.8%+0.8ppNear Target
Q4 (Current)43,60042,9007001.6%-1.4ppExceeds Target
Quarterly Detail — Chat Channel
QuarterChats OfferedChats HandledAbandonedAbandon Ratevs. 3% BenchmarkStatus
Q1 (Inherited)6,8006,10070010.3%+7.3ppCritical
Q27,2006,8004005.6%+2.6ppImproving
Q37,6007,4002002.6%-0.4ppOn Target
Q4 (Current)7,4007,350500.7%-2.3ppExceeds Target

Service Level Agreement (SLA) defines the percentage of contacts answered within the threshold time — 30 seconds for voice and chat, 4 hours for email. Inherited all three channels significantly below target. Sustained SLA improvement required solving staffing, scheduling, routing, and agent skilling simultaneously — not just adding headcount.

SLA Trend — All Channels
SLA % — Voice, Email & Chat — Q1 through Q4
// Targets: Voice/Chat 90%, Email 85%
SLA Detail by Channel
ChannelSLA ThresholdQ1Q2Q3Q4ImprovementTarget Met
📞 Inbound Voice≤ 30 seconds61.0%72.0%84.0%91.0%+30.0pp✓ Yes
📧 Email≤ 4 hours54.0%67.0%79.0%88.0%+34.0pp✓ Yes
💬 Chat≤ 30 seconds58.0%70.0%83.0%92.0%+34.0pp✓ Yes
Speed Metrics Improvement
Avg Speed to Answer — Voice
18s
▼ 50s vs Q1 (68s)
Industry top quartile: <20s
Avg Speed to Answer — Chat
22s
▼ 60s vs Q1 (82s)
Industry top quartile: <30s
After-Call Work — Voice
52s
▼ 43s vs Q1 (95s)
Industry benchmark: <60s
Voice Channel — Full Metrics
MetricUnitQ1Q2Q3Q4
// VOLUME
Calls Offered#42,80044,20045,10043,600
Calls Handled#38,90041,20043,40042,900
Calls Abandoned#3,9003,0001,700700
Abandon Rate%9.1%6.8%3.8%1.6%
// SPEED & EFFICIENCY
Avg Handle Timesec412378344298
After-Call Worksec95826852
Avg Speed to Answersec68523418
// SERVICE LEVEL & QUALITY
SLA % (≤30s)%61.0%72.0%84.0%91.0%
CSAT Score/5.03.43.74.14.5
First Call Resolution%61%67%74%82%
Transfer Rate%18%14%10%6%
Agent Occupancy%91%88%85%83%
Email Channel — Full Metrics
MetricUnitQ1Q2Q3Q4
// VOLUME
Emails Received#9,2009,6009,9009,500
Emails Resolved#8,1008,9009,6009,400
End-of-Quarter Backlog#1,100700300100
// EFFICIENCY & QUALITY
Avg Handle Timemin18.215.813.411.2
After-Contact Workmin4.83.93.12.4
SLA % (≤4hr)%54.0%67.0%79.0%88.0%
CSAT Score/5.03.23.64.04.4
First Contact Resolution%58%65%73%81%
Reopen Rate%14%11%7%4%
Chat Channel — Full Metrics
MetricUnitQ1Q2Q3Q4
// VOLUME
Chats Offered#6,8007,2007,6007,400
Chats Handled#6,1006,8007,4007,350
Chats Abandoned#70040020050
Abandon Rate%10.3%5.6%2.6%0.7%
// EFFICIENCY & QUALITY
Avg Handle Timemin12.410.89.27.8
Avg Speed to Answersec82613822
Concurrent Sessionsx1.82.12.42.7
SLA % (≤30s)%58.0%70.0%83.0%92.0%
CSAT Score/5.03.33.74.14.6
First Contact Resolution%63%70%77%84%

The team of 100 frontline agents is organized under 8 supervisors and 2 operations managers. At inheritance in Q1, 6 of 8 supervisors were rated Below Target. Through structured 1:1 coaching, real-time monitoring adoption, and clear KPI ownership at the supervisor level, all 8 supervisors ended Q4 meeting or exceeding targets.

Leadership Structure
Director, CX
Luis Ocadiz
2 Managers · 8 Supervisors · 100 Agents
Manager, Call Operations
Sarah Kim
4 Supervisors · 50 Voice Agents
Manager, Digital Channels
Andre Thomas
4 Supervisors · 50 Email/Chat Agents
Supervisor Roster — Q4 Performance Status
Q4: Exceeds
Maria Santos
// Inbound Calls A
13
Agents
22mo
Avg Tenure
Voice
Channel
Q4: Exceeds
James Okafor
// Inbound Calls B
12
Agents
18mo
Avg Tenure
Voice
Channel
Q4: Meets
Priya Mehta
// Inbound Calls C
13
Agents
31mo
Avg Tenure
Voice
Channel
Q4: Exceeds
Carlos Rivera
// Inbound Calls D
12
Agents
15mo
Avg Tenure
Voice
Channel
Q4: Exceeds
Tanya Williams
// Email & Chat A
13
Agents
28mo
Avg Tenure
Digital
Channel
Q4: Meets
Derek Huang
// Email & Chat B
12
Agents
12mo
Avg Tenure
Digital
Channel
Q4: Exceeds
Shayla Brown
// Blended A
13
Agents
19mo
Avg Tenure
Blended
Channel
Q4: Exceeds
Marcus Johnson
// Blended B
12
Agents
24mo
Avg Tenure
Blended
Channel